The Modern Author

Today, authors must also be entrepreneurs. On their own, your publisher, however well-intentioned, is unlikely to devote the time, money, and attention required for your book to realize its full potential. The ultimate measure of success your book enjoys will depend greatly on the effort you invest in raising awareness and anticipation of its release.

Of course, a single book does not make a career. Just as important as promoting your next release is ensuring the continued growth and reinforcement of your personal brand as an author. New readers must become life-long fans of your work; life-long fans, cultivated to form a tribe of word-of-mouth (and mouse) evangelists.

In the past this was accomplished simply by writing a great book and then another. Today, the modern author must also address the diminished mindshare allocated to the written word by readers—inundated as they are by new, ever-more pervasive channels of digital entertainment and the attention siphoning demands of our always-on culture.

The author-as-artist required no more than a pen, a pad, and a quiet room. The author-as-entrepreneur demands an additional toolset.

Are You Properly Equipped?

As a boutique studio, AuthorEdge builds tools for our authors individually tailored to capture the attention of new readers online. We also craft custom, easy-to-use web-based platforms to keep fans engaged while you write your next book.

Specifically, Hollywood-style Trailers and Behind-the-Book Author Profiles offer our authors a unique, compelling, and potentially viral way to start conversations surrounding their work online—a means to infect a previously unreachable audience with the visceral power of dramatic video.

And just to clarify, by "trailer," we’re not referring to the usual fare of lackluster slo-mo graphics and cheesy text animations dancing to a score of glorified elevator music. The trailers promoting our authors' work, and the author interviews that intensify the bond with readers, both enjoy the polish and emotionally evocative stamp of a professional screenwriter and director with Hollywood credits, one Michael Steven Gregory.

Likewise, our web developer, Jeremy Lee James, brings a similar level of expertise and refinement to the websites he creates for AuthorEdge clientele, deftly manipulating every link, every button, and every piece of copy to convey a story that amplifies your story and strengthens your brand.

Bottom Line

From commercial and genre fiction to narrative and practical nonfiction, we're about giving those authors willing to take a personal stake in the success of their career the edge they need.

We'd like to be your edge: AuthorEdge. Contact us via the form on the right, and let's get started.

We're Michael Steven Gregory & Jeremy Lee James, and we approve friggin' wrote this message.